Accelerating Growth for Proptech Companies

Why was McDermott ACR founded?

The Problem:
McDermott ACR believes that most early-stage proptech companies are only achieving a fraction of their true revenue potential because they are treating sales more like an “art” and less like the “science” that it really is. Many founders and their early employees are very technical and they are rightfully obsessed with their product.  But too often it is also the case that they do not have the time and/or the expertise to do the laborious and un-sexy preparation work that an optimized, compelling and consistent sales engine requires.

• Although young technology companies need more robust and thorough sales processes and tools in place to achieve their full revenue potential, those processes and tools take much time and expertise to build and operationalize.
• Revenue milestone requirements have become so aggressive and rigid in the venture capital world that it has never been more critical to achieve product market fit and scale up your revenue as fast as you possibly can.
• Distribution and channel strategies within proptech markets are so important - yet also so nuanced - that they require a tremendous degree of analysis and experience. And in this capital raising environment, you often simply cannot afford to get them wrong coming out of the gate.

The Solution:
McDermott ACR unlocks this revenue potential by first helping entrepreneurs better understand their customers’ specific needs and, second, by building out efficient & effective sales and marketing strategies that will deliver the solutions to meet those needs and delight your customers.

We only take clients whose products we love. We have to believe in the value creation from which everything else must flow.

We have lived in proptech for two decades and dramatically grown multiple early-stage platforms.

Experience (Tucker McDermott):

• Source7, Inc. - CEO of data company that created the market for residential asset intelligence by capturing unstructured asset information (manufacturer labels of HVAC, water heaters, & appliances) and converting it into insights for operators and software providers
• SMS Assist (merged with Lessen) - Head of Residential & Real Estate Sales of unicorn proptech company focuses on SFR, multifamily and retail REIT sectors
• Fay Financial, LLC / Fay Servicing, LLC - Co-Founder, EVP of Sales & Marketing of special servicing and origination firm with over 1,000 FTEs
• UBS & Stifel - Institutional Sales

We believe our Core Values – the values that guide our decisions every day - truly set us apart. So much so that we actually put our values (“ACR” for short) into the name of the company!

• Authenticity: Being authentic is one of the most under-appreciated aspects of selling any product. The customer needs to believe that you believe you are creating value for them. You can’t fake it! They will know. And when you infuse your own unique authenticity into the sales process, you become more credible and you will close more business.
• Collaboration: Being effective at b2b software or services sales absolutely requires a collaborative approach. That means being collaborative with the customers (before and after the initial sale), your own teams and potentially distribution / channel partners. The best ideas should always win -- so we create environments where those great ideas bubble up to the surface easily.
• Results: Staying laser-focused on the outcomes our clients and their customers are trying to achieve is essential to add value for all parties and we make it part of our decision-making process every day. We know what we are hoping to achieve on every call and how that contributes to our clients' goals.

Education (Tucker McDermott)

• Kellogg School of Management, Northwestern University, Master of Business Administration (Marketing, Finance, Accounting)
• Georgetown University, Bachelor of Science & Business Administration (Finance)